A Visitor’s Guide to Reykjavík’s Rainbow Street

Nestled in the heart of Reykjavík, Rainbow Street is a vibrant symbol of inclusion and creativity that draws visitors from all over the world. But Skólavörðustígur, as it is officially known, is more than just a picturesque stroll. It is a celebration of love, equality, and the rich artistic spirit of Iceland. Whether you're an admirer of street art, a supporter of LGBTQ+ rights, or simply a traveller seeking unforgettable sights, Reykjavík's Rainbow Street promises a journey full of meaning.

 

Skólavörðustígur: A Brief History 

The story of Skólavörðustígur starts with Reykjavík’s first Pride festival in 1999 when the street running from the famous Hallgrímskirkja church down to the main shopping street, Laugavegur, was painted in the colours of the rainbow. Today, Rainbow Street is lined with cosy cafes and souvenir shops.

Reykjavík Pride is one of the biggest festivals in Reykjavík with at least 100,000 people attending the parade each year. The parade marches down Skólavörðustígur, Lækjargata, Fríkirkjuvegur, and Sóleyjargata before finishing at Hljómskálagarður, where the closing ceremony takes place. In 2025, the parade is scheduled for August 5th to 10th.

 

Local Culture of Reykjavík’s Rainbow Street 

Local art is an integral part of Icelandic culture, and the rainbow-coloured street at the intersection of Bergstaðastræti is one of Reykjavík’s most iconic examples. The buildings in the surrounding area reflect colourful hues with bright facades. You also get a stunning view of Hallgrímskirkja church from the top of Rainbow Street.

Some of the biggest events in Iceland, including festivals, are held in downtown Reykjavík where Skólavörðustígur is located. These include the Reykjavík International Film Festival, Reykjavík Literature Festival, Sonar Music Festival, and Reykjavík Fashion Festival just to name a few. Skólavörðustígur also hosts regular public exhibitions of local and international artwork.

What to Do at Skólavörðustígur

Rainbow Street’s bustling atmosphere makes it a perfect spot for food, drinks, shopping, and accommodations while exploring the beauty of Iceland's capital. The area is renowned for its unique retail and souvenir shops drawing visitors and locals alike.

Shopping 

Reykjavík’s Rainbow Street isn’t one to miss if you want to check out some of the best shops in town. From retail stores to souvenir shops, there’s no shortage of unique and interesting places to get some shopping done, or even just look around. The Viking, for instance, boasts a stunning collection of mugs and magnets, as well as classic literature titles. Among record stores, Smekkleysa is a local favourite, featuring both Icelandic and international artists. 

Restaurants 

Once you’re hungry from all that exploring, there are many fantastic eateries where you can sample some must-try Icelandic delicacies. Don’t be overwhelmed by the abundance of dining options (including vegan and vegetarian ones), it all comes down to what you’re craving as the restaurants here offer some of the best in their chosen cuisine. Sjavargrillid is the go-to spot for traditional Icelandic dishes made of lamb and seafood. In contrast, Sushi Social is an ideal place for adventurous foodies seeking fusion dishes, in this case, Japanese and Icelandic.

Attractions

Aside from its shopping outlets, Skólavörðustígur is also home to some stunning attractions, most notably, the famous Lutheran church, Hallgrimskirkja. The vibrant tales of Icelandic folklore and the island’s varied landscapes play a significant influence on its architecture. Rainbow Street is also a stone’s throw from Reykjavík’s Old Harbour should you wish to embark on a whale-watching expedition. 

Events Near Rainbow Street

There is also a lively calendar of events taking place on and around Reykjavík’s Rainbow Street. This is a great way to celebrate the culture of Iceland and can be a real cherry on top of your time in Iceland. These include:

• Reykjavík Pride (August every year): One of the largest festivals in Iceland celebrating the rights of the LGBTQ+ community.

• Culture Night (August every year): Culture Night takes over cities all over Europe at different times of the year, with small art and history installations all over Reykjavík.

• Reykjavík Winter Lights Festival (February every year): Skólavörðustígur is often included in the annual Winter Lights Festival where the whole city is lit up artfully.

Rainbow Street, which originated with Reykjavík Pride, is a symbol of Iceland’s unwavering commitment to gender equality. In addition to supporting diversity and equality, Skólavörðustígur is also famous for its iconic shops and is home to some of the biggest events and festivals in Iceland.

Next time you’re in Reykjavík, be sure to explore this rainbow-hued street steeped in history and culture.