A Local’s Guide to Exploring Reykjavík’s Best Shopping Areas

From quirky boutiques tucked into colourful streets to world-renowned design stores showcasing minimalist masterpieces, Reykjavík offers a shopping experience like no other. Whether you're hunting for unique Icelandic fashion, locally made crafts, or delicious treats, this vibrant city has something for every kind of shopper. Let’s dive into some of the best shops in the Icelandic capital.

Explore Reykjavík's Best Shopping Malls

Icelanders often shop in malls as they stock a wide variety of items and make for a fun outing with the family. Here are some local favourites:

Kringlan

Kringlan is Reykjavík's premier shopping mall, offering a diverse range of shops, dining options, and entertainment all under one roof. Located just a short distance from the city center, Kringlan features over 150 stores, including popular international brands, Icelandic boutiques, and specialty shops. Whether you're looking for fashion, electronics, beauty products, or souvenirs, Kringlan has something for everyone. The mall also hosts a variety of restaurants and cafes, making it a great spot to take a break while shopping. With its cinema, events, and family-friendly atmosphere, Kringlan is a central hub for locals and visitors seeking a complete shopping experience. 

Address: Kringlan 4-12, 103 Reykjavík

Opening hours: Weekdays 10 AM -  6.30 PM | Saturdays 11 - 6 PM | Sundays 12 PM - 5 PM

 

Smáralind

Smáralind is one of Iceland's largest and most modern shopping centers, located just outside Reykjavík in the suburb of Kópavogur. Known for its sleek design and wide array of stores, Smáralind offers a premium shopping experience with a blend of Icelandic and international brands. There’s everything from fashion and beauty to electronics and home goods, all within a spacious and comfortable environment. The mall also features a range of dining options, a cinema, and a play area for kids, making it a perfect destination for families. Whether you're looking for the latest trends or a relaxing day out, Smáralind provides a vibrant shopping experience close to the capital.

Address: Smáralind, Hagasmári 1, 201 Kópavogur

Opening hours: Weekdays 11 AM -  7 PM | Saturdays 11 - 6 PM | Sundays 12 PM - 5 PM

 

Thrift Like a Local: Reykjavík's Hidden Second-Hand Treasures

Vintage gems are aplenty in Reykjavík so you should probably take a bigger bag when shopping at the best thrift stores in town. 

Spúútnik 

When it comes to vintage fashion in Reykjavík, Spúútnik has been a beloved destination since it opened in 1986. The vibrant atmosphere of the store attracts global trendsetters whether they’re looking for fur coats, gala gowns, or even a pair of classic Converse. Spúútnik’s owners regularly stock the store with new and unique finds from their travels across Europe and the US. For locals and visitors alike, a stop at Spúútnik offers a nostalgic walk while encouraging eco-friendly shopping.

Address: Laugavegur 28b, 101 Reykjavík

Opening hours: Weekdays 10 AM -  6 PM | Saturdays 11 - 6 PM | Sundays 1 PM - 5 PM

 

Verzlanahöllin 

Verzlanahöllin is a community where locals often rent booths to sell pre-owned items. Run by a mother-daughter trio, the spirit of entrepreneurship runs strong at Verzlanahöllin. They believe that someone’s past can be another person’s future, which is echoed in their slogan, ‘Used is New’. Shopping here is a great way to support the circular economy and sustainability that lies at the heart of everything in Iceland.

Address: Laugavegur 26, 101 Reykjavík

Opening hours: Weekdays 10 AM -  6 PM | Saturday and Sunday 11 - 6 PM 

 

Gyllti Kötturinn

Gyllti Kötturinn’s cosy retro ambiance, paired with its thoughtfully chosen selection of vintage clothing and accessories, takes you on a nostalgic trip back in time. The store is brimming with hidden gems, from timeless furs to sophisticated hats and handbags. Adding to its charm is Baktus, the resident cat and fashion icon, who has become a beloved local figure.

Address: Austurstræti 8-10, 101 Reykjavík

Opening hours: Monday - Saturday 11 AM - 6 PM | Sunday 1 PM - 5 PM 

 

Explore Reykjavík's Finest Icelandic Jewellery Boutiques

Jewellery is one of the easiest ways to accessorise and elevate simple outfits. Whether you’re looking for statement pieces to don on special occasions or minimalist pieces to complement everyday outfits, Reykjavík's boutiques have some unique finds in store for you.

Aurum

Established in 1999, Aurum’s Jewellery features delicately crafted pieces inspired by the rugged landscapes of Iceland. Aurum utilises sustainably sourced materials and metals such as sterling silver, and recycled packing made of mulberry paper. With notable mentions in publications such as Vogue and Condé Nast, in addition to pieces being worn by actors in The Witcher: Blood Origin series, Aurum’s reputation as an elegant and sustainable jewellery brand has grown worldwide.

Address: Bankastræti 4, 101 Reykjavík

Opening Hours: Monday - Saturday 10 AM - 6 PM | Sunday 12 PM - 5 PM

 

Mjöll Jewelry

Mjöll focuses on both quality and a personal touch. The goldsmiths behind the stunning creations are also the faces you meet at the door, creating a shopping experience that's as personal as it is unique. Whether you're seeking a custom piece or choosing from their collection, Mjöll Jewelry guarantees you'll leave with a treasure.

Address: Laugavegur 20, 101 Reykjavík

Opening Hours: Monday - Saturday 10 AM - 6 PM | Sunday 12 PM - 5 PM

 

Gilbert Úrsmiður

A distinguished watchmaker in Reykjavík, Gilbert Úrsmiður specialises in handcrafted, custom-made timepieces. Founded by master watchmaker Gilbert Guðjónsson, the store is renowned for its precision craftsmanship and elegant designs. Each watch is meticulously crafted using premium materials, combining timeless Icelandic motifs with modern techniques. Whether you're searching for a bespoke timepiece or a unique souvenir, Gilbert Úrsmiður offers a personal and memorable experience for watch enthusiasts and collectors alike.

Address: Laugavegur 62, 101 Reykjavík

Opening Hours: Monday - Friday 10 AM - 6 PM | Saturday 10 AM - 4 PM

Reykjavík's Fashion Scene: Must-Visit Clothing Stores

Shop till you drop at the best clothing stores in Reykjavík. Embracing all shapes and sizes, clothing shops here truly celebrate body positivity so you’re sure to leave with an outfit that makes you feel great.

Yeoman

This Reykjavík-based womenswear label, named after its designer Hildur Yeoman, features enchanting prints inspired by Icelandic folklore as well as her personal stories. Donned by celebrities like Ashley Graham, Taylor Swift, and Kehlani, Yeoman’s sustainable pieces crafted from recycled materials flatter the female form and celebrate Icelandic heritage in a fresh, modern way.

Address: Laugavegur 7, 101 Reykjavík

Opening hours: Mondays - Fridays 11 AM - 6 PM | Saturdays 10 AM - 4 PM | Sundays Closed

 

Farmers Market (Farmers & Friends)

At Farmers and Friends, you’ll find beautifully crafted items like the iconic Icelandic wool sweater, or lopapeysur, reimagined for modern fashion. With a commitment to sustainability, the shop uses recycled and local materials, ensuring each piece is as thoughtful in its creation as it is stylish. The store also offers an array of souvenirs and gifts, from candles to accessories, records, and books.

Address: Laugavegur 37 & Hólmaslóð 2, 101 Reykjavík

Opening hours: Monday - Friday: 11 AM - 6 PM | Saturday: 11 AM - 5 PM | Sunday: Closed

 

66° North

Known for its outstanding outdoor clothing, 66° North is a staple of Icelandic fashion, where form meets function. Drawing inspiration from Iceland’s unforgiving climate, their collection ranges from rugged jackets to adaptable gear designed to keep you comfortable. Whether exploring Iceland’s untamed landscapes or the streets of Reykjavík, 66° North ensures you stay stylish while protected from the elements.

Address: Laugavegur 17, Bryggjugata 7 & Bankastræti 5, 101 Reykjavík

Opening hours: Vary from store to store

 

Bring Icelandic Style Home: Reykjavík’s Best Home Decor Shops

If you want to decorate your home with traditional Icelandic pieces, Reykjavík is the best place to shop. You’ll find unique home decor items crafted with elegance and charm.

Inga Elín Gallery

Those with a penchant for fine craftsmanship will more than appreciate the unique ceramics at Inga Elín Gallery - a testament to the lifelong dedication of the artist, Inga Elín, who started making these porcelain pieces at the age of 12! Whether you're hoping to find a unique ceramic piece to add to your collection or simply want to enjoy the artistry of a master, Inga Elín Gallery delivers an inspiring and unforgettable visit.

Address: Skólavörðustígur 5, 101 Reykjavík

Opening hours: Monday - Friday 10 AM - 6 PM | Saturdays 11 AM - 5 PM | Sundays: Closed

 

Kirsuberjatréð

Run by a group of eleven women artists, Kirsuberjatréð, or ‘The Cherry Tree,’ boasts an array of handmade treasures, each telling its own Icelandic tale. With purses crafted from fish skin using age-old techniques, jewellery made from unconventional local materials, along with beautiful ceramics and delightful music boxes, you could easily spend hours admiring the skill and creativity poured into each piece.

Address: Vesturgata 4, 101 Reykjavík

Opening hours: Weekdays 10 AM to 6 PM| Weekends 10 AM to 5 PM

 

Where to Buy Authentic Icelandic Skincare in Reykjavík

In Iceland, skincare isn’t just a routine regimen, it's a way of life. At Reykjavík’s top skincare stores stocked with naturally made products, you’ll find out why.

BIOEFFECT

This Icelandic skincare brand is making waves globally with its innovative use of biotechnology. Its signature ingredient is EGF (Epidermal Growth Factor), which is made from barley grown in Icelandic greenhouses. BIOEFFECT’s products exemplify the clean, pure, and natural ethos of Icelandic skincare and are celebrated for their ability to rejuvenate the skin.

Address: Hafnarstræti 19, 101 Reykjavík

Opening Hours: Monday - Friday 11 AM - 6 PM | Saturday 12 PM - 5 PM | Sunday Closed

 

Blue Lagoon Skincare

Famed for its mineral-rich geothermal waters and algae with reputed healing qualities, the Blue Lagoon is one of Iceland’s top attractions. In Reykjavík, the Blue Lagoon Skincare store offers a diverse range of products, including algae-infused masks, luxurious bath salts, hydrating body lotions, foot scrubs, and oils, all known for their moisturising and anti-aging effects.

Address: Laugavegur 15, 101 Reykjavík

Opening Hours: Monday-Saturday 10 AM - 6 PM | Sunday 11 PM - 6 PM

Take a Piece of Iceland Home: Top Souvenir Shops in Reykjavík

No matter how many practical things you take home from your shopping trip in Reykjavík, nothing can replace a good old souvenir. After all, keepsakes invoke some of the strongest memories of trips away from home.

Kolaportið

One of Reykjavík’s hidden gems is a flea market called Kolaportið. Housed inside a large industrial building, you’ll find practically everything under the Midnight Sun at Kolaportið. Be it old books, records, vintage fashion, or historical memorabilia, its competitively-priced souvenirs are not one to miss. 

Address: Tryggvagata 19, 101 Reykjavík

Opening hours: Weekends 11 AM - 5 PM

 

Fischersund

For a one-of-a-kind souvenir that embodies the spirit of Iceland, Fischersund is a must-see destination. Known for its artisanal perfumes, Fischersund offers a sensory journey like no other. Each fragrance, crafted with Icelandic oils and eco-friendly packaging, merges nostalgia, poetry, and music to evoke the rugged beauty of Iceland’s landscapes. The store, modern yet steeped in Icelandic heritage, is a sensory experience in itself.

Address: Fischersund 3, 101 Reykjavík

Opening hours: Weekends 11 AM - 5 PM

 

Discover Reykjavík's Best Supermarkets for Authentic Icelandic Food

If you’re keen to uncover the ingredients that Icelanders cook with, there’s no better place than the best supermarket in Reykjavík.

Nettó

Nettó is a popular supermarket chain in Reykjavík, known for its affordable prices and wide selection of everyday essentials. With multiple locations across the city, Nettó is a convenient stop for both locals and tourists looking to stock up on groceries, household items, and personal care products. The store offers a good mix of Icelandic products and international brands, catering to a variety of tastes and needs. Whether you're picking up fresh produce, snacks for a road trip, or basic travel necessities, Nettó's no-frills shopping experience ensures you get everything you need at budget-friendly prices.

Address: Nóatún 17, 105 Reykjavík

Opening hours: Varies by location

 

Hagkaup

Hagkaup is one of Iceland's most popular department stores, offering a wide variety of products all under one roof, including groceries. Located in several key spots around Reykjavík, it’s a convenient go-to destination for locals and visitors alike. Whether you’re looking for fashion, home goods, electronics or beauty products, Hagkaup provides a diverse selection at competitive prices. The store is known for its high-quality Icelandic brands alongside international labels, making it a versatile shopping spot. With its spacious layout and friendly service, Hagkaup is a must-visit for those wanting to explore the best of Icelandic retail.

Address: Skeifunni 15, 105 Reykjavík

Opening hours: Varies by location

 

Krónan

Just a stone’s throw from Reykjavík’s Rainbow Street lies Krónan, offering fresh and affordable Icelandic produce. But that’s not all, housed inside this downtown supermarket are some of the quirkiest Icelandic groceries you’ll ever find, from salty liquorice to energy drinks made from fish collagen. Like most things in Iceland, sustainability is at the forefront of the store’s design and practice with energy-efficient refrigerators, LED lighting, and reusable bags only.

Address: Hallveigarstíg 1, 101 Reykjavík

Opening Hours: Open daily from 9 AM to 9 PM

Top Record Stores in Reykjavík for Music Lovers

Those looking to pick up some vinyl during their Reykjavík shopping trip must visit the best record stores in town, bringing together people of all ages and nationalities. 

12 Tónar

12 Tónar, a renowned record store founded in 1998, is a central figure in Reykjavík's music landscape. Located downtown, the shop is a haven for music lovers, offering visitors the chance to peruse a wide selection of vinyl and CDs over a cup of espresso. In 2019, it expanded to include a bar and café, turning it into a beloved spot for locals. The store frequently holds live performances and events, often hosted in its sunny backyard.

Address: Skólavörðustígur 15, 101 Reykjavík

Opening hours: Monday 10 AM - 6 PM | Tuesday - Thursday 10 AM - 11 PM | Friday - Saturday 10 AM - 1 AM | Sunday 12 PM - 6 PM

 

Geisladiskabud Valda

Tucked away in its tiny shack at Laugavegur 64 since 1998, this shop keeps the spirit of buying, selling, and trading alive, just as it was before streaming and Netflix took over. Enter through its crooked door and you’ll find the compact space brimming with CDs, DVDs, cassettes, games, vinyl records, and Blu-rays, tucked into every available inch of space.

Address: Laugavegur 64, 101 Reykjavík

Opening hours: Mondays - Fridays: 12 PM - 6:15 PM | Fridays 12 PM - 6:30 PM | Saturdays 12 PM - 5:30 PM | Sundays Closed

Find Your Next Read: Reykjavík’s Best Bookstores for All Genres

Are you hungry for a story?  There’s plenty to grip your fancy, just pop into one of the bookstores in town and browse through the shelves stacked with interesting reads.

Eymundsson

As Iceland’s oldest and most esteemed bookstore chain, Eymundsson, founded in 1872 by Sigfús Eymundsson, has been an integral part of Icelandic culture for more than a century. In addition to its vast array of Icelandic and international literature, it hosts an array of literary events, including book signings and readings, making it a cultural hotspot in Reykjavík for both book aficionados and those passionate about the arts.

Address: Austurstræti 18, 101 Reykjavík

Opening Hours: Mondays - Fridays 9 AM - 8 PM | Saturdays - Sundays 10 AM - 8 PM

 

The Old Bookstore Reykjavík

A cornerstone of Iceland’s literary landscape for more than 100 years, this family-owned bookstore offers a handpicked selection of Icelandic titles, as well as literature in various languages. The Old Bookstore also features luxury writing products, including fountain pens, ink, and notebooks, and proudly houses Iceland’s only Ink Bar, where you can explore top-quality writing instruments and accessories.

Address: Hverfisgata 34, The Heartsquare, 101 Reykjavík

Opening Hours: Daily 10 AM - 6 PM

From handcrafted woollens that tell the story of the land to modern designs that reflect the country’s innovative spirit, Reykjavík offers an unforgettable retail journey. Shopping in the Icelandic capital will leave you with more than just souvenirs—you’ll carry a piece of Iceland’s rich culture, creativity, and craftsmanship with you.

If you’re yet to make an itinerary for your time in the city, check out the best things to do in Reykjavík while staying at some of the best hotels in town.